Scholarship recipient uses her YouTube channel to challenge today’s perception of beauty standards
With more than 37,000 YouTube followers, Michaela Davert is redefining today’s perception of beauty standards.
After gaining the attention of television’s Inside Edition and the POPSUGAR Beauty website, Davert is creating a platform to share her passion for fashion, beauty and lifestyle, as well as raise awareness for her disability.
“You don’t see a lot of women in the beauty industry with disabilities,” Davert said. “The industry is so focused on the ideal image and I wanted to use my platform to change the standard by making these videos.”
A 19-year-old junior studying Digital Marketing through Davenport University’s Global Campus, Davert wants to use her growing platform to raise awareness for Osteogenesis Imperfecta Type 3, a genetic disorder that causes her bones to be very fragile. Her dream is to become a CoverGirl representative.
Blending learning with beauty vlogging
Davert uses the concepts she learns in her classes to help grow her YouTube channel, Funsizedstyle.
“When I create videos for my YouTube channel, I work with companies and talk about their products,” Davert said. “The beauty industry is always changing.”
In the spring of 2017, Michaela received the Van Dyken Mechanical Endowed Scholarship from Davenport University. This scholarship allowed her to continue her education and pursue her goal of making her mark on the beauty industry.
“Being awarded this scholarship has had a huge impact on my life, not only financially, but also given me the ability to continue my education without having to worry about how I’m going to pay for my next course,” Davert said.
Although she isn’t on campus, she is still able to be involved with campus activities like many traditional students. She is a member of the National Society of Leadership and Success and has the opportunity to meet other students through the program.
“At DU, you are more than a number,” Davert said. “They find ways for you to be successful and involved whether you are in seat or online.”
She also finds time to use her talents to help her local animal shelter with their digital marketing efforts.
“We are so busy and focused on what we need to do know that we don’t take the time to give back. Giving back is a passion of mine,” Davert said. “You don’t have to have a lot of money to be a good person.”
After graduating from DU, she hopes to continue to transform the beauty industry and head to Los Angeles to create her own makeup and fashion line.
“I hope to help change the face of beauty and encourage everyone to celebrate what makes them unique,” she said.