New advertising shares Davenport success stories

Davenport University’s Marketing department recently finished a new television commercial that will begin airing this month.

“In the ad, Humberto Velázquez shares the inspiring story of how a Davenport education transformed his life. In one of the radio spots, a Lansing Campus student shares how she began a new career thanks to DU,” said Steve Landrum, executive director of marketing.

Davenport’s TV and radio ads will be supported by digital marketing that includes paid search, paid social, and email campaigns — all designed to work together to create multiple touch points for prospective students and help the University achieve Fall 2018-19 enrollment goals.